Every beautiful photograph or video on Instagram holds an untold story of creativity and hard work. Sharing these behind-the-scenes narratives not only offers a refreshing change of pace from the curated feeds but also helps to establish a deeper connection with your audience. This guide walks you through how to effectively share behind-the-scenes content through Instagram Stories or Reels.
4 Step Guide to Sharing Instagram Stories that Stick
Step 1: Identify What to Share
Photography and Editing Process: Take your audience through the steps you take to set up a perfect shot, your editing process, or how you choose the right filter.
Gear Show-and-Tell: Showcase your photography gear. Explain why you prefer certain equipment or how different tools contribute to the final result.
Location Scouting: Share the journey of finding the perfect location for a shoot. This can include challenges you face and how you overcome them.
Real-Time Experiences: Show your audience the real you - how you prepare for a shoot, brainstorming sessions, or even your coffee break!
Step 2: Choose Your Format - Instagram Stories or Reels
Instagram Stories: This feature is great for quick updates, teasers, or step-by-step guides. You can use various tools like boomerang, superzoom, or the questions sticker to make your Stories more engaging.
Instagram Reels: If you're sharing a more complex or elaborate behind-the-scenes process, Instagram Reels is your best bet. With up to 60 seconds, you can take your audience through a detailed journey.
Step 3: Keep It Authentic and Engaging
Authenticity is Key: Let your audience see the real, unfiltered process behind your work. It makes you more relatable and can inspire your followers.
Engage with Your Audience: Encourage your audience to ask questions or share their thoughts about your process. You can use the 'questions' sticker on Instagram Stories or ask for comments on Reels.
Share Your Learnings: Sharing what you learn from your mistakes or successes can help your followers understand the reality of being a content creator.
Step 4: Promote Your Behind-the-Scenes Content
Teasers: Use your Instagram feed or Stories to tease upcoming behind-the-scenes content. This helps build anticipation among your followers.
Cross-Promote: Share your behind-the-scenes content across other social media platforms to reach a wider audience.
Collaborate: Collaborate with other creators to share each other's behind-the-scenes content. This can provide fresh perspectives and widen your reach. It’s also fun to watch a group of people together.
Conclusion
Sharing behind-the-scenes content on Instagram offers a golden opportunity to engage more deeply with your audience. It adds a human touch to your brand and allows your followers to appreciate the effort and creativity that goes into each piece of content. So, don't shy away from pulling back the curtain and showing your followers what happens behind the Instagram lens. Embrace authenticity, keep the process engaging, and watch your Instagram community thrive.
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